How much of your AI spend can you actually see?

Most teams tracking AI spend are watching the wrong line item.

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Token spend is the number on the invoice, but tool calls, context fetching, and human-in-the-loop overhead are driving up costs out of sight. This is the Iceberg Effect: the gap between what your model provider bills you and what your AI product actually costs to run.

You won't see the true cost until it's too late. By the time finance connects the dots, real agentic costs can run several times the LLM bill, and leadership overreacts by freezing AI projects across the organization.

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7 Red Flags of Hidden AI Spend

Here are 7 red flags that you're only seeing the tip of your AI costs, and the rest of the iceberg is bigger than you think. Answer honestly. “Not sure” counts as a flag here, because not knowing is the thing we're measuring.

Answer all seven to see where you stand.